SUSTAINABLE FASHION BRAND: WHAT DOES IT MEAN?

In the dynamic world of fashion, being a sustainable fashion brand is more than just a label; it’s a profound commitment to minimise your impact on the environment. Australian fashion brands have been leading the charge in this movement, setting an inspiring example for the global fashion community. So, let’s delve into the realm of sustainable fashion, exploring what it truly means to be a ‘sustainable fashion brand’ from a design and manufacturing perspective. 

Mindful Fabric & Trims Selection

At the core of every sustainable fashion brand lies the thoughtful choice of fabrics & trims. By opting for eco-friendly fabrics like organic cotton, bamboo, Carvico and Tencel when designing your garments; you are taking steps to significantly minimise your ecological footprint. When choosing renewable and biodegradable fabrics, brands actively contribute to the circular fashion economy, ensuring that the materials they use have a positive impact throughout their lifecycle. The design team at Visionise has been working with sustainable fabric suppliers for years and will source the perfect fabric option for your design vision. 

Sustainable Fashion Brand Practices

Prioritising ethical manufacturing practices form another essential aspect of sustainable fashion brands. Unfortunately, there are many factories globally that subject their workers to poor working conditions and extremely low, even unliveable, wages. This means ensuring fair wages, safe working conditions, and the respect of human rights for everyone involved in the production process is a non-negotiable for sustainable fashion brands. Visionise has spent years forming relationships with certified manufacturers, to ensure all our clients are working with ethical factories that are certified and well-vetted. 

Slow Fashion Movement

Amidst a world of fast-paced trends and instant gratification, let your brand be the voice of conscious change. The market has changed and consumers are genuinely interested in the story behind their purchase, the why or who of the product they are spending their money on. By embracing the ‘slow fashion’ mantra and designing timeless pieces that go beyond fleeting styles, you are encouraging your customers to invest in quality garments that will stand the test of time. You are also connecting with your customers and building a connection. By using the slow fashion headspace for your fashion brand, you’ll foster a mindful approach to building a wardrobe, one that’s sustainable and cherished.

Transparent Practices

Honesty and transparency are the cornerstones of sustainable brands. By sharing your sustainability efforts openly with your customers, you are inviting them into your brand’s journey. From sourcing materials to showcasing the skilled craftsmanship behind your pieces, empower your audience to make informed choices, knowing they’re supporting a brand that aligns with their values. You can also discuss trials and tribulations, we are all humans and issues can arise and if you open up transparency with your customer base you are again building on your relationship with them. Creating a transparent and mindful experience with your brand. 

Innovative Solutions

There is always more we can do to minimise our ecological footprint, sustainable brands included. By continually pushing the boundaries of sustainable fashion, you can develop new and creative solutions. Whether it’s upcycling discarded materials or integrating cutting-edge technology in the design process, embracing innovation to reduce waste, conserve resources, and create awe-inspiring collections will leave a positive impact.

Establishing a sustainable fashion brand or working toward a more sustainable range for your existing brand  is not only achievable but also holds the potential to be a mighty force for positive change. At Visionise, we work with our clients to set shining examples of change and set the standard for brands to forge a brighter and greener future.

Leave a positive mark on the industry and get in touch! We are here to help with as little or as much as you may need.