How to Start An Activewear Brand: The Ultimate Guide

Suppose you have a unique concept or have found a gap in the market and want to start an activewear brand but aren’t sure where to begin, starting an activewear brand has never been easier with the help of Visionise and our range of customisable blanks. 

A cost-effective and time-efficient way to enter the market, using tried and tested designs, you know will sell, helps save time and money otherwise spent on the design and sampling process, and instead, allows you to invest this into the marketing and branding of your product to ensure it stands out in the market. 

In this guide, we’ll take you through everything you need to know to start an activewear brand.

Why start an activewear brand?

The activewear market is a booming industry. Considering popular brands such as LKSD, PE-Nation, Style Runner and Gymshark, the rise of athleisure wear has been seen everywhere from inside the gyms to the streets, our lounge rooms and airports all around the world and is showing no signs of slowing down, where it’s expected the Australian sportswear industry is forecast to grow more than 6% from 2021-2025.

Starting your own activewear line allows you to tap into this high-growth market, combining style and functionality, for those who want to look good while working out. 

And with the help of Visionise and our range of customisable blanks, you can enter the market quicker than ever, bringing your unique designs to life in a time-efficient and cost-effective way.

How much does it cost to start an activewear brand?

The exact cost to start an activewear brand will be determined by a variety of factors however using customisable blanks or a white label range, is a great way to reduce overheads in the initial design and development stage. 

From the design and development, branding and marketing, as well as the initial business start up costs, make sure you have a look through our recent blog post where we go through an itemised list of all the expenses that go into starting your own fashion label.

What Are Customisable Activewear Designs?

Customisable activewear designs are pre-made, high-quality activewear pieces you can personalise with your own branding and design elements. 

Visionise offers a range of options, including 9 styles from leggings, sports bras, singlets and more, allowing you to create a unique and exciting activewear line without the hassle of starting from scratch.

What are the benefits of using customisable activewear designs? 

Using customisable blanks or a white label range is an economical way to launch your activewear brand. 

Instead of spending countless hours on the design and development stage, you can instead, use tried and tested designs, you know will sell, and focus your time and energy on the marketing and branding of your product to ensure it stands out.

Working with Visionise and our range of customisable blanks, it offers the benefits of:

Quality Assurance

We’ve helped over 200 brands launch into the market and have established relationships with reliable and reputable manufacturing partners all around the world, which means you can be confident your pieces will be produced to the same standard as many of the bigger, already established brands in the market.

Ease of Customisation

Our design team is here to help you bring your brand to life. Work with our in-house designer to create a custom print or design feature for your brand, saving time and resources having to do this from scratch.

Flexibility

With 9 styles to choose from and access to a library of materials, we can help source, it’s never been easier to create a diverse collection that not only offers the perfect balance of fashion and performance but caters to various tastes and preferences.

How to start an activewear brand

Starting an activewear brand is no different to starting a fashion brand and with the help of Visionise, we can help streamline and simplify the process from sketch, sample and sale.

Step 1: Research and Plan

• Market Research: Identify your target market and understand their preferences and needs.
• Brand Identity: Define your brand’s mission, vision, and unique selling points.

Step 2: Design Your Collection

• Concept Development: Create mood boards and sketches for your designs.
• Customisation: Use Visionise’s customisable designs to bring your ideas to life with custom prints, colours, and logos.

Step 3: Source and Produce

• Select Designs: Choose from Visionise’s range of customisable activewear designs.
• Customisation Process: Work with Visionise to apply your designs to the selected pieces.
• Quality Control: Ensure each piece meets your brand’s quality standards.

Step 4: Launch and Market

• Branding: Develop a strong brand identity with a logo, website, and social media presence.
• Marketing Strategy: Use social media, influencer partnerships, and online advertising to promote your activewear line.
• Sales Channels: Set up an online store and consider other sales channels like pop-up shops or collaborations with retailers.

Starting your own activewear line is an exciting time and we hope this guide helps offer some valuable information to help you on your way.

If you’d like to view our range of customisable activewear designs, book a complimentary discovery call today and chat with our team – we’d love to help!