HOW TO ACTUALLY CONVERT YOUR SOCIAL MEDIA MARKETING INTO SALES!

GUILTY OF WASTING TOO MUCH TIME SCROLLING ON INSTAGRAM, WORRYING ABOUT LIKES AND FOLLOWERS ON YOUR POSTS AND ADS BUT YOU AREN’T ACTUALLY GETTING THE SALES?

IF THIS IS YOU, THEN KEEP READING TO FIND OUT HOW TO BETTER INVEST YOUR TIME AND MONEY ON SOCIAL MEDIA TO COVERT THE SALE. 

STOP SPENDING YOUR MONEY ON BOOSTING POSTS!

By boosting your posts you are using a very limited option to market your product on socials. This method might get you more engagement with likes and comments but it does not covert the sale.

HOW DO YOU BOOST YOUR POSTS THEN?

By using the Facebook Ads Manager you will have more options and control to manage your Ads and target settings across Instagram, Facebook and Messenger.

INFORMATION & RESOURCES TO HELP YOU MAKE THE MOST OUT OF FACEBOOK ADS MANAGER

TRAFFIC OBJECTIVE
The Traffic objective can help you get people interested in your business by directing them to your website so they can learn more about your products, shop in your Online Store, or sign up for your newsletter.

> About the traffic objective

CONVERSIONS OBJECTIVE
Use the Conversions objective to drive people to take valuable actions on your website. When you leverage the combined power of the Conversion objective and the Pixel, you can deliver your ads to the people who are most likely to take specific conversion actions that matter most to you and your business (like making a purchase or registering for an event).

> A complete guide to getting conversions

CUSTOM AUDIENCES
Custom Audiences are built from customer information you already have on hand—or can easily get—making it easy to reconnect with the people who have already shown interest in your business. You can upload your customer file, target people who visit your website or connect with people who have engaged with your business on Facebook.

> Instructions on creating a Custom Audience from your customer file
> Instructions on creating a Custom Audience from people who visit your website
> Pixel Set-up Guide
> Instructions on creating a Custom Audience from people who engage with your content on Facebook and Instagram

LOOKALIKE AUDIENCES
Use Lookalike Audiences to find potential new customers by targeting people who are similar to your current or past customers. Tip: When choosing a source for your Lookalike Audience, consider using a group of 1,000 to 50,000 of your best customers based on lifetime value, transaction value, total order size or engagement.

> Instructions for creating a Lookalike Audience

ADDITIONAL RESOURCES

> Facebook's Blueprint Learning
> Ads Guide
> Ads Help Center