BRAND IDENTITY BLUEPRINT:
Create, Captivate, Connect
Let’s lay strong and sustainable foundations for your brand.
Creating a product is possible. Building a business model that will actually succeed takes research, time and honest numbers — and the order you do it in decides what everything after it costs.
The Brand Identity Blueprint is two hours of undivided attention on your brand, and the workbook that turns that conversation into a plan you can act on.
What happens in your two hours
- Hour one — your brand, your customer and your market. Who you are creating for, why they will buy, where you sit against your competitors, and what you can realistically charge.
- Hour two — the numbers. What your range will cost to develop, sample and produce; your margins and RRPs; and a timeline that works backwards from the selling months you want to land in.
You leave with decisions made, not just notes taken.
What you get
- A two-hour 1:1 session with an experienced brand strategist
- The 21-page Brand Identity Blueprint workbook
- Eight editable workshops, calculators and planners
- Access to our members resources
The workbook covers
- Brand purpose — your who and why, and your sustainability footprint
- Market research — target market, point of difference, target pricing, five-year vision, reaching your customer, selling methods
- Budget — what a range costs, budget timeline, calculating your target price, management costs
Your templates
Customer avatar workshop · Competitors workshop · Five-year plan workshop · Potential stockists workshop · Cost & timeline planner · Target price calculator · Start-up cost example · Sustainability footprint plan
What you finish with
A clear indication of who you are creating your product for, and a real understanding of the costs involved in development, sampling and bulk production. From there you can move into design development knowing your product has a market and your numbers work.
Who it’s for
Start-up founders about to invest in their first range, and existing brands that launched without ever properly costing or positioning the product.
Why it matters
We don’t want you spending months and thousands in development only for stock to sit in your garage. Getting the foundations right is the cheapest part of the whole process — and the part that shapes everything after it.
Format
$450 · 2 hours · online, one-to-one. Workbook and templates sent on booking.
Please Note
Just a heads-up: We use a helpful AI notetaker on our Google Meet calls to capture clear notes and action items for us both. You’ll see it in the meeting. Please let us know during the call if you have any concerns or prefer we take manual notes instead (this may require additional time).