How to Start A Swimwear Brand: The Ultimate Guide with Visionise

Have you ever dreamed of launching your own swimwear brand but are not sure where to begin? Do you have an abundance of sketches, print ideas and Pinterest boards saved with all your campaign inspiration? 

Look no further! 

With Visionise’s customisable blanks, launching your swimwear brand has never been easier. Here’s everything you need to know to get started and successfully launch your swimwear label.

How To Start A Swimwear Brand

Starting a swimwear brand follows much the same process as starting a fashion brand. A great starting point for any new designer, swimwear allows you to test the market and streamline your business with one category, to which you can then easily expand upon.

Affording the opportunity to bring your unique designs to life and tap into a lucrative market that loves fresh, innovative styles, with the right strategy and quality products behind you (and the help of our team at Visionise!) you can build a brand that stands out on the beach and in the market.

How much does it cost to start a swimwear brand?

There are many factors that come into play when it comes to the cost of starting a swimwear brand. From the design and development, branding and marketing, this can all vary. Similarly, whether you’re starting from scratch or using our range of tried and tested, customisable blanks, this can influence your bottom line.

Remember, the fabric you choose, the trimmings and accessories, and where you manufacture these, will all play a part. 

If you’re just starting out, using our range of customisable swimwear blanks made by our ethical manufacturers in Bali, is a great way to reduce overheads as you enter the market, and instead, allow you to focus on creating an exciting marketing plan to cut-through and build brand awareness.

To see an itemised list of costs that go into starting your own fashion label, have a look at our recent blog post where we broke down all the startup expenses you can expect to outlay when launching your brand.

What are customisable blanks?

Customisable blanks are a great option for new designers who want to start a swimwear brand. They’re made up of a range of basic styles you can choose from to then personalise with your own brand and designs.

At Visionise, we’ve helped over 200 fashion businesses launch into the market and know what styles sell, particularly when it comes to swimwear. So we created a range of 9 customisable designs, ethically made through our partners in Bali for you to choose from, including a range of flattering bikini and one-piece styles, allowing you to create a unique swimwear line without the hassle of starting from scratch.

What are the benefits of using customisable swimwear designs?

There’s no downside to using already tried and trusted shapes and styles already available on the market. A time-efficient and cost-effective way to launch your label, you won’t have to waste time, energy or money designing styles and going through countless sample rounds.

Instead, you go straight to market with confidence:

Quality Assurance

Visionise provides high-quality, durable swimwear blanks that your customers will love.

Ease of Customisation

Easily apply your designs to the blanks, saving time and resources. Why not work with our in-house designer to create a bespoke print for your brand?

Flexibility

With a range of styles and materials, you can create a diverse collection that caters to various tastes and preferences.

3 ways to make your swimwear brand standout

When it comes to launching a fashion brand, regardless of what it is you’re selling, having a unique point of difference is how you will stand out. 

Whether that’s the designs themselves, the fabrication, trimmings or simply your individual branding or founder origin story, honing in on this and communicating it effectively, is how your brand will stand out for seasons to come. 

Here are just some of the ways you can make your swimwear brand stand out:

1. Fabric

When designing your swimwear label, you want to ensure you’re using high-quality fabric and material so your customers continue to shop with you season after season. We all know how devastating it can be when you purchase a new bikini only for it to go see-through once you get in the water or to simply fall apart after just one wear. Instead, you want to source flattering, quick-drying materials that not only look good but feel good as well. With Visionise’s help, you can source unique, quality and durable materials that will guarantee your products stand out. Whether you’re looking for a crimple effect, terry-style or neoprene, or perhaps you want to develop your own unique blend, we have the expertise, contacts and years of industry experience to help make this a reality.

Having your fabric as the unique selling point is also a great way to ensure your brand stands out. Do you remember when Triangl Swimwear first launched? Their unique neoprene material was all over social media and what helped set them apart…alongside a strategic influencer marketing campaign!

2. Prints, Trims & Accessories

While you may continue to use the same styles and fabrics each season, your eye-catching designs may be what sets you apart. Repeating tried and tested shapes and simply changing the design, is a cost-effective, fool-proof method, used by many fashion brands. 

Take inspiration from the likes of Mister Zimi, they’re known for dropping unique custom prints in the same styles their customers have come to know and love each season. Similarly, Fella Swim, they continue to produce the same styles and shapes, yet release new colourways or prints. 

3. Branding

With any fashion brand, how you choose to communicate your visual footprint is how you will ultimately stand out from your competitors. From your logo, fonts, style of photography, EDM designs and your marketing strategy, these touch points all work together.

For example, each season you might choose to shoot at a different location and this might be what your customers come to know and expect, and look forward to seeing. 

Perhaps shooting in a new and exciting campaign location might become part of your unique brand strategy, and what anchors the theme of your collections?

How to launch your swimwear line

Starting your own swimwear line is an exciting journey that can be incredibly rewarding. With the help of Visionise’s customisable blanks, you have the perfect foundation to create a standout collection that resonates with your audience. 

To launch your swimwear brand, make sure you follow these steps to dive into the world of fashion with confidence!

Step 1: Research and Plan

• Market Research: Identify your target market and understand their preferences.
• Brand Identity: Define your brand’s mission, vision, and unique selling points.

Step 2: Design Your Collection

• Concept Development: Create mood boards and sketches for your designs.
• Customisation: Use Visionise’s blanks to bring your designs to life with custom prints, colours, and details.

Step 3: Source and Produce

• Select Blanks: Choose from Visionise’s range of customisable swimwear blanks.
• Customisation Process: Work with Visionise to apply your designs to the selected blanks.
• Quality Control: Ensure each piece meets your brand’s quality standards.

Step 4: Launch and Market

• Branding: Develop a strong brand identity with a logo, website, and social media presence.
• Marketing Strategy: Use social media, influencer partnerships, and online advertising to promote your swimwear line. (discover our top marketing strategies to launch your brand here)
• Sales Channels: Set up an online store and consider other sales channels like pop-up shops or collaborations with retailers.

Ready to start your swimwear line? 

Book a complimentary discovery call with our team today and explore the range of customisable blanks available to launch your dream swimwear brand!