If this blog post has caught your attention then you may have a dream on how to start a fashion brand. As exciting as this concept is, it is also quite daunting. Passion is essential in order to succeed! If you have the passion along with a great concept, but not too sure about how to go about starting up your fashion brand, or you might feel overwhelmed in your already existing fashion brand, then I recommend you keep reading!
The path to creating a fashion brand is not easy – you’ll face a saturated market that is not only competitive but also in constant transformation. So it is important to look at feasibility and opportunities and not be solely focused on the ideation phase.
Creating innovative, beautiful, luxurious and practical designs ideas are the easy part, ensuring it is feasible in production and budget is another story…
If it was easy to create a high quality product with ethical manufacturers as well as using sustainable and luxurious fabrics PLUS wanting to have:
√ Low minimum order quantities
√ “Affordable” retail prices (aligning with mass produced product)
√ High profits to grow the business and make a livelihoodThen everyone would be doing it…
Generally, combining all of these criteria’s does not add up. Something will most likely have to give initially to get your concept off the ground. However, don’t fear, the good news is we are here to help!
With our extensive experience and international networks, we have developed ways to help small, boutique brands have the same opportunities as large established brands that have more buying power. Our aim is to see more diversity in the sustainable sector as the buyer starts to concentrate more on quality over quantity.
Feel free to use the guide below as well as the resources via the links to create a roadmap for starting your fashion brand. If you need us, we are here to help at any stage of the journey!
HOW TO START A FASHION BRAND GUIDE
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